Meet the woman behind some of the most organized chaos in executive boardrooms today: Brooke Janzen. Known for being the ultimate behind-the-scenes force powering founders, CEOs, and high-performance teams, Janzen isn’t just a right-hand woman—She’s the mastermind behind seamless operations.
As the Founder and VP of Strategy at 75x, as well as a trusted Strategic Advisor, Brooke has built her career (and growing brand) around one core superpower: doing it before you even ask. With nearly 12 years of experience turning vision into velocity, Brooke is redefining what it means to scale a business with structure. Her intuitive leadership, sharp attention to detail, and let ’s-get-it-done energy have made her the secret weapon behind countless success stories—and now, she’s stepping into her own spotlight.
From “Just an Assistant” to the Backbone of Billion-Dollar Dreams
Born in Orange County California, Brooke didn’t follow a traditional path. Instead, she blazed her own. “I’m the right-hand woman you didn’t know you needed—equal parts executive assistant, VP of operations assassin, and unlicensed therapist” (kidding… kinda).“I work best with high-achievers who don’t have time to explain every little thing—I just jump in and make it happen. I’m efficient, mega detailed, and genuinely care about the people I work with. You’ll never have to ask me twice—and you’ll probably wonder how you ever lived without me.”
Her clients don’t just rely on her—they rave about her. The biggest reward? “That ‘OMG I could not do this without you’ moment,” she says.”That’s what motivates me…seeing the executives I support become calmer, more confident, and totally trusting that I’ve got it handled.”
Her Definition of Success? Already Done.
For Brooke, success isn’t a title or even a trophy—it’s that “already done” reply to a Slack message, that flawless event execution, that one-person impact on client retention and momentum. Her speed and precision are unmatched, but it’s her integrity and intuition that truly set her apart.
Success is being a step ahead—getting to say “already done” before anyone even finishes the ask. It’s when my speed, organization, and hard work directly lead to big wins, like closing clients faster or throwing events that people still talk about weeks later. That kind of impact is what I live for.
Faith, Failures, and Fierce Boundaries
Not really “failures”—I’m a big believer that everything happens for a reason. My steps are ordered, and God has already solved the problem for me. That said, I’ve definitely had moments where I bit off more than I could chew because I’m the queen of saying “yes.” But as I’ve grown, I’ve learned to ask for help, speak up when I need a break, and set real boundaries. Because this busy girlie has a life outside of work, too! She’s Brooked and Busy!!!
What’s Next: Scaling Founders with Strategy and Soul
After the smashing success of her webinar “CEOs Without Assistants Don’t Scale—They Stall,” Brooke is launching her next mission: a robust curriculum and community to help founders scale with intention. The upcoming initiative dives deep into strategic delegation, building executive ecosystems, and designing high-leverage CEO schedules. “It’s time to move from delegation to full executive function leverage,” she shares. “Founders should be leading—not stuck in inboxes.”
Authenticity Is Her Armor
As a rising public figure in the operational world, Brooke handles pressure with grit and grace. Integrity, it will get you far. What you see is what you get. I’m bold, direct, and I’ll tell you like it is—with love, of course, or maybe not?! I don’t take things personally, so the pressure doesn’t weigh me down. I know who I am and I stand on that” she says.
Her Life Philosophy? Be Impeccable with your Word and Call Your Mom!
Be impeccable with your words. Call your mom—she ALWAYS knows best. Starbucks is always a good idea. And most importantly: who cares what people think?! Life’s too short and tomorrow is not promised, go on the trip, buy the bag, do all the things
With a magnetic presence on TikTok (@shesoverbrooked) and Instagram (bjanzz), Brooke’s personality is just as punchy as her productivity. She’s a walking masterclass in being overqualified, underestimated, and absolutely essential.
So, who is Brooke Janzen?
She’s the heartbeat behind some of the most successful executive teams in the game. A strategist with soul. A fixer with finesse. And the woman who makes scaling businesses look effortless—even when she’s doing it in heels, sipping cold brew, and booking a flight to Italy at the same time.
Because when you’ve been Brooked, you don’t go back.
